![]() You are not supposed to do them all (unless you are opting for the certification), so there is no way that you can ever fall behind.īut speaking of that certification, Facebook does offer a Blueprint certification, but most people don’t need to do this. There is literally something for everyone at every level!įacebook Blueprint is completely self-paced and is designed for you to only do the lessons that you need. Its covers everything from how to make an ad, understanding the ad policies, and targeting your audience to more advanced strategies like mastering pixel analytics and optimized ad buying. ![]() It contains short lessons and a variety of courses so that you can focus only on what you need. All you need is a Facebook profile! What Is Facebook Blueprint?īlueprint is Facebook’s online learning platform. Trust me, I get it! The good news is, once you know what you’re doing and where to look for things within the ad platform, Facebook ads get a whole lot easier!Īnd because the people at Facebook are so awesome, they offer Facebook Blueprint, which is a FREE way for anyone to learn Facebook ads. There’s so many places to click, different levels within the ad accounts, and the whole thing just looks overwhelming and complicated. ![]() While Facebook is pretty simple to navigate on its own, the ad platform is anything but. With numbers like that, it is no surprise that businesses are flocking to the social network for their advertising needs. Roughly $15 billion dollars are spent on Facebook ads every quarter and nearly 2 billion people see ads on Facebook every single day. ![]()
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